Train your brain to perform when it matters most.
Take the Assessment →Used by national & international athletes across 10+ sports
With a background in psychology and cognitive neuroscience — including a Master's from Brunel University London — I've spent years studying how the brain drives performance under pressure.
I work with national and international athletes across track & field, swimming, powerlifting, and more. My approach combines neuroscience, NLP, and mental performance training to close the gap between training and competition.
I've proven these methods on myself — completing a half marathon with no prior distance training, powered entirely by mental preparation. If the mind can do that, imagine what it unlocks for athletes already training their bodies.
A neuroscience-based framework developed from psychology and cognitive neuroscience to understand and strengthen your mental performance.
This is the foundation of every coaching programme — mapping exactly where your mental game is holding you back, across the 8 dimensions that determine how you compete.
Choose the programme that fits where you are and where you want to go.
A personalised mental performance journey built around your sport, your goals, and your specific challenges. The most comprehensive coaching experience I offer.
A high-impact introduction to brain training tools for teams, academies and performance groups. Practical, science-backed, and immediately applicable.
A structured mental training programme delivered monthly or fortnightly for squads or age groups. Build collective mental resilience across your team.
Tailored support across the season with ongoing coaching and integration. For clubs, academies, and organisations seeking a long-term performance edge.
"I've hit three PBs this indoor season. I'm no longer scared of getting injured. Now I step onto the track with confidence."
"I finished 2nd in the 100m final with a PB and broke 24 seconds in the 200m for the first time. There was not a single negative thought in my head that day."
"I set a goal of 9.2s — and ended up running 9.1s. That was a huge win. I now rate my confidence 9 out of 10 in achieving my dreams."
"I've been hitting some of the fastest times I've ever done in training. Visualisation and journaling are now part of my daily routine."
"When I started, my confidence was 4 out of 10. Now I'm at 8. I feel mentally stronger than ever — and back in control for the first time in a long time."
"I learned how to properly immerse myself in visualisation and apply it consistently in competition. Training your mind is essential if you want to get the most out of yourself."
"Right now I'd rate my confidence at a 10 out of 10. I have the tools. I see no reason why I can't achieve my goals."
"After my injury I lost all confidence. Iaia helped me rebuild from the inside out. My confidence is at an all-time high and it's showing in every session."
"I used to get anxious before big competitions. Now I use the tools Iaia gave me and I actually get into a flow state. My performance has completely transformed."
"A complete shift in how I think and train. I now have tools I apply every session, not just in competition. It's become part of my daily routine."
"More focused, more calm — especially in competition. Iaia's approach is practical and structured. It's not just motivation, it's tools that actually work."
"She helped me quiet the inner noise and manage my self-criticism. That mental shift made everything else — training, recovery, competition — so much easier."
Ready to take your performance to the next level? Start with the 8D Assessment — it maps exactly where your mental game needs work and sets up your first discovery session.
Start with the 8D Performance Assessment and find out exactly where your mental game needs work.
Take the Assessment →